Not only do we lay a foundation and create effective tools, we extend brand progress through strategic marketing campaigns, such as promotions, advertising, public relations and social media programs. We're able to add the most value for clients when we can maintain, evaluate and strategically build off of initial branding activities.
Targeted Campaigns
Promotions
From events and sponsorships to direct mail and e-mail campaigns, we help our clients take advantage of opportunities to get in front of their target audiences.
Advertising
The right ad in the right place at the right time can have a tremendous impact on a business. We help clients make smart advertising investments through strategic media planning and effective creative development, including a mix of print, broadcast and web campaigns.
Interactive
An interactive marketing campaign allows clients to connect with their audiences on the web. Our design and interactive team develops and places web ads that contribute to a larger branding and business strategy.
Public Relations
Media Relations
We create relationships with the news media to help clients communicate important announcements, handle crises and reach decision makers.
Community RelationS
Through events and community involvement, as well as public affairs counsel and support, we help clients strengthen their relationships with the communities in which they operate.
Social Media
From blogs and microblogs to online professional and social networks, social media is an important way to listen and interact with your audiences. We help clients take advantage of social media to build their businesses.
Evaluation
Ongoing Evaluation
We use analytics, primary and secondary research, and measurable results to gauge the effectiveness of communication tools and overarching campaigns.
Tactical Adjustments
Based on our evaluation of campaign results and general feedback, we make improvements to strategies and tactics throughout a program to ensure maximized ROI for our clients.
Opportunistic Programs
As we evaluate the success of a brand campaign and monitor a brand's environment, we can identify strategic opportunities for our clients and make recommendations for action.
