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You've probably been hearing a lot of buzz about how more and more companies are getting involved in social media to build their businesses. We've heard it all too and we agree that it can be a great tool, but it's not for everyone and it's not simple. Here are a few things we think should be considered before and after creating a Facebook or Twitter account for your business.
Think of social media like a party...
Be social first.
Nobody likes the guy who shows up to the party and immediately delivers his business pitch to whomever will listen. Social media is first and foremost a social environment. Start by creating a relationship before talking business or trying to make a sale.
7 Steps to Creating and Cultivating a Brand in Social Media
Seek good company.
You wouldn't go to a party if the people you want to see aren't on the guest list. Find out which social media sites (if any) your customers are using and focus your efforts there. If the people you want to reach aren't using a particular tool to communicate, why would you?
A Comprehensive Look At Who Uses Social Networks And How
Remember, it's not all about you.
The surefire way to lose attention or get toned out in a conversation is to talk about yourself the whole time. The key to connecting with partygoers is to listen, engage and contribute thoughtfully. Ask questions and give answers. Be relevant and valuable to your followers.
11 Social Media Mistakes Your Company Must Avoid
What's great about social media is that it gives companies a whole new way to reach the people who impact their businesses. And if it's done well, everyone has a good time.
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everitt / lewis public relations
